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doubles down on energy storage masterplan","daimler-doubles-down-on-energy-storage-masterplan","article/daimler-doubles-down-on-energy-storage-masterplan",{"_uid":557,"date":558,"tags":559,"editor":560,"content":570,"excerpt":755,"featured":50,"reporter":756,"_editable":760,"component":761,"seo_title":553,"categories":762,"visibility":769,"author_company":49,"featured_image":770,"seo_description":755,"author_full_name":49,"author_job_title":49,"formattedDate":775,"formattedArticleDate":776},"6608db5d-a23f-4f85-844c-ab6022c6722c","2016-07-21 00:00",[],[561],{"slug":562,"name":563,"content":564},"didi-bostock","Didi Bostock",{"job_title":565,"image":566,"bio":568,"linkedin":569},"Editor - Energy Transition & Economics",{"filename":567},"https://a.storyblok.com/f/287943243085208/512x512/2c5ca5c1a3/didi-bostock.jpeg","Didi is the Energy Transition & Economics Editor at Benchmark, covering a broad range of markets across the energy transition. His remit spans from downstream sectors such as BESS and EVs, through to midstream such as new technologies and battery production, to upstream critical minerals mining. He also leads on financial analysis across these supply chains, alongside in-depth policy analysis.\n","https://www.linkedin.com/in/didi-bostock-656342198/",{"type":571,"content":572},"doc",[573,580,585,590,595,600,605,610,615,620,625,630,635,640,645,650,655,660,665,670,675,680,687,692,697,700,705,710,715,720,725,730,735,740,745,750],{"type":574,"attrs":575,"content":576},"paragraph",{"textAlign":49},[577],{"text":578,"type":579},"Benchmark Mineral Intelligence gains exclusive access into the German auto producers’ €500m assault on the energy storage market ","text",{"type":574,"attrs":581,"content":582},{"textAlign":49},[583],{"text":584,"type":579},"Simon Moores / @sdmoores",{"type":574,"attrs":586,"content":587},{"textAlign":49},[588],{"text":589,"type":579},"Daimler Group is to go toe to toe with Tesla after launching a new division focused on energy storage for both vehicles and homes.",{"type":574,"attrs":591,"content":592},{"textAlign":49},[593],{"text":594,"type":579},"The German auto major has decided to lend its gravitas and one of the world’s most desirable brands, to a new company and industry under the new business, Mercedes Benz Energy GmbH, to mass produce utility storage products and a new range of pure electric vehicles.",{"type":574,"attrs":596,"content":597},{"textAlign":49},[598],{"text":599,"type":579},"The division is backed by significant investment from parent company, Daimler, of €500m ($554m) to treble the size of its battery pack facility in Kamenz, Germany.",{"type":574,"attrs":601,"content":602},{"textAlign":49},[603],{"text":604,"type":579},"“For the first time in Daimler’s history the [Mercedes Benz] CEO, Dieter Zetsche, was involved in the launch of a new product,” Andreas Rueckemann, head of European sales for Mercedes Benz Energy explained in a meeting with Benchmark Mineral Intelligence.",{"type":574,"attrs":606,"content":607},{"textAlign":49},[608],{"text":609,"type":579},"“To get the star on the brand is a paradigm shift for Daimler. We want to show that our batteries are extremely good in the field and are safe and secure,” he added.",{"type":574,"attrs":611,"content":612},{"textAlign":49},[613],{"text":614,"type":579},"Mercedes will build a new fleet of pure electric vehicles that will be supplied by battery packs from the new energy division.",{"type":574,"attrs":616,"content":617},{"textAlign":49},[618],{"text":619,"type":579},"The company will create a new electric vehicle platform that will spawn at least 8 new vehicles with the first launching in 2017, including a rumoured Tesla Model X competitor – an SUV or ‘people carrier’ style of vehicle.",{"type":574,"attrs":621,"content":622},{"textAlign":49},[623],{"text":624,"type":579},"But it is the assault on the home energy storage market that is a hugely significant move for one of the world’s most traditional car manufacturers – the risk by adding its brand to home energy storage devices, such a new and unknown market, cannot be underestimated.",{"type":574,"attrs":626,"content":627},{"textAlign":49},[628],{"text":629,"type":579},"It is a sign of Daimler’s confidence not only in the future of its products but also the lithium ion batteries it purchases and battery packs it constructs which will be the same for its vehicles and home energy products.",{"type":574,"attrs":631,"content":632},{"textAlign":49},[633],{"text":634,"type":579},"“For sure [the home storage batteries] are over-engineered … as the environment in a car is much more severe. But it’s cheaper to have these over-engineered batteries both being produced on the same product line,” explained Rueckemann.",{"type":574,"attrs":636,"content":637},{"textAlign":49},[638],{"text":639,"type":579},"The battery pack plant – the centre piece for the company’s first significant push on the market – is located 45 mins by car from Dresden in east Germany, a part of a region that is fast becoming the country’s equivalent of Silicon Valley know in Germany as Silicon Saxony.",{"type":574,"attrs":641,"content":642},{"textAlign":49},[643],{"text":644,"type":579},"For the last 50 years the area in and around the city of Dresden and Chemnitz has been home to Europe’s microelectronics industry, but in recent years it has attracted business such as energy storage and software.",{"type":574,"attrs":646,"content":647},{"textAlign":49},[648],{"text":649,"type":579},"It is one of eastern Germany’s few economic successful stories since the reunification and the area now employs 50,000 people in the tech industry. This is beginning to converge with the country’s powerful auto industry, including the likes of VW, Daimler and BMW, all of which are seeking a significant role in pure electric vehicles.",{"type":574,"attrs":651,"content":652},{"textAlign":49},[653],{"text":654,"type":579},"Mercedes Benz Energy plans to begin shipping “good volumes” of its home energy storage devices in mid2017 at a fully installed average cost of €5,000-6,000 ($5,542-6,650) for a 7.5kWh system – the same size as the Tesla Powerwall which has a list price of $3,500 for the battery unit alone.",{"type":574,"attrs":656,"content":657},{"textAlign":49},[658],{"text":659,"type":579},"Estimates vary to how much Tesla’s fully installed Powerwall will cost but they average between $6,000-7,000.",{"type":574,"attrs":661,"content":662},{"textAlign":49},[663],{"text":664,"type":579},"The group is confident that the quality of its batteries – which will be produced in 2.5kWh units for portability and installation ease – will stand out.",{"type":574,"attrs":666,"content":667},{"textAlign":49},[668],{"text":669,"type":579},"The company is looking to provide a fully integrated service – production and installation – and will initially target homes and offices with solar photovoltaic installations that are seeking to store energy. It was also explained that the process will take only one engineer compared with two engineers needed for Tesla’s Powerwall.",{"type":574,"attrs":671,"content":672},{"textAlign":49},[673],{"text":674,"type":579},"At present, Daimler expects its “crate-of-beer” battery design – smaller, more portable 2.5kWh units that can be carried and stacked – to have an average lifetime of 8,000 cycles, significantly higher than the industry average of 4,000-6,000 cycles.",{"type":574,"attrs":676,"content":677},{"textAlign":49},[678],{"text":679,"type":579},"Rueckemann explained that the group’s estimates were based on real world data rather than unsubstantiated claims from other industry participants.",{"type":681,"attrs":682,"content":684},"heading",{"level":683,"textAlign":49},3,[685],{"text":686,"type":579}," €500m expansion plan",{"type":574,"attrs":688,"content":689},{"textAlign":49},[690],{"text":691,"type":579},"Daimler made a significant commitment to its battery pack facility in Kamenz when it publicly announced a €500m expansion plan that will increase its capacity by three-fold.",{"type":574,"attrs":693,"content":694},{"textAlign":49},[695],{"text":696,"type":579},"At the moment, the plant, operated by subsidiary Accumotive, is producing booster battery packs for the hybrid Mercedes S Class vehicles, the full electric vehicle e-Smart, and early versions of the home storage product.",{"type":574,"attrs":698,"content":699},{"textAlign":49},[],{"type":574,"attrs":701,"content":702},{"textAlign":49},[703],{"text":704,"type":579},"On a tour of the facility, Benchmark was given an exclusive insight into how the group plans to expand from the blueprint created in Kamenz into Europe’s largest battery facility.",{"type":574,"attrs":706,"content":707},{"textAlign":49},[708],{"text":709,"type":579},"A plot of land to the north of the plant has been purchased and construction is set to begin in Q3 2016.",{"type":574,"attrs":711,"content":712},{"textAlign":49},[713],{"text":714,"type":579},"It is located adjacent to Electrovaya’s 500 MWh capacity lithium ion cell plant which Daimler previously owned and operated with Evonik. The Canadian battery producer purchased the plant in 2015 and integrated its non-toxic cell process into the plant.",{"type":574,"attrs":716,"content":717},{"textAlign":49},[718],{"text":719,"type":579},"“There is a large amount of interest from Germany to go to a non-toxic process. If we had not taken it over, the plant could not function in the regulatory environment in Germany,” explained the company’s CEO, Sankar Das Gupta at the time.",{"type":574,"attrs":721,"content":722},{"textAlign":49},[723],{"text":724,"type":579},"When Daimler first started battery production at its Kamenz plant, it thought it would never sell the one million cells it produced.",{"type":574,"attrs":726,"content":727},{"textAlign":49},[728],{"text":729,"type":579},"Today, the company expects to consume more than five times this amount.",{"type":574,"attrs":731,"content":732},{"textAlign":49},[733],{"text":734,"type":579},"It is a sign of the times for the lithium ion battery industry.",{"type":574,"attrs":736,"content":737},{"textAlign":49},[738],{"text":739,"type":579},"While new battery megafactories have been announced around the world, particularly in the US and China, Europe has lagged behind.",{"type":574,"attrs":741,"content":742},{"textAlign":49},[743],{"text":744,"type":579},"While Germany is one of the largest producers of cars in the world, it has not led the global push on EVs.",{"type":574,"attrs":746,"content":747},{"textAlign":49},[748],{"text":749,"type":579},"With huge and successful auto and chemical industries, the country is looking to turn a missed opportunity in energy storage into one of its major future industries.",{"type":574,"attrs":751,"content":752},{"textAlign":49},[753],{"text":754,"type":579},"And now it has Daimler and VW at the helm.","Benchmark Mineral Intelligence gains exclusive access into the German auto producers’ €500m assault on the energy storage market",[757],{"slug":562,"name":563,"content":758},{"job_title":565,"image":759,"bio":568,"linkedin":569},{"filename":567},"\u003C!--#storyblok#{\"name\": \"article\", \"space\": \"\", \"uid\": \"6608db5d-a23f-4f85-844c-ab6022c6722c\", \"id\": \"\"}-->","article",[763,766],{"slug":764,"name":765},"batteries","Batteries",{"slug":767,"name":768},"critical-minerals","Critical Minerals","private",{"id":49,"alt":771,"name":771,"focus":771,"title":771,"source":771,"filename":772,"copyright":771,"fieldtype":773,"meta_data":774,"is_external_url":51},"","https://a.storyblok.com/f/287943243085208/2631eebf88/bm-screen-shot-2016-07-21-at-192959.png","asset",{"alt":771,"title":771,"source":771,"copyright":771},"Jul 21, 2016","21st July 2016",[],[],1792773947463]