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road to redemption","vws-road-to-redemption","article/vws-road-to-redemption",{"_uid":557,"date":558,"tags":559,"editor":560,"content":570,"excerpt":760,"featured":50,"reporter":761,"_editable":765,"component":766,"seo_title":553,"categories":767,"visibility":774,"author_company":49,"featured_image":775,"seo_description":760,"author_full_name":49,"author_job_title":49,"formattedDate":780,"formattedArticleDate":781},"0114cf60-acca-4e3e-8ba6-49b46826585c","2016-07-21 00:00",[],[561],{"slug":562,"name":563,"content":564},"didi-bostock","Didi Bostock",{"job_title":565,"image":566,"bio":568,"linkedin":569},"Editor - Energy Transition & Economics",{"filename":567},"https://a.storyblok.com/f/287943243085208/512x512/2c5ca5c1a3/didi-bostock.jpeg","Didi is the Energy Transition & Economics Editor at Benchmark, covering a broad range of markets across the energy transition. His remit spans from downstream sectors such as BESS and EVs, through to midstream such as new technologies and battery production, to upstream critical minerals mining. He also leads on financial analysis across these supply chains, alongside in-depth policy analysis.\n","https://www.linkedin.com/in/didi-bostock-656342198/",{"type":571,"content":572},"doc",[573,580,585,590,595,600,605,610,615,622,627,632,635,640,645,650,655,660,665,670,675,680,685,690,695,700,705,710,715,720,725,730,735,740,745,750,755],{"type":574,"attrs":575,"content":576},"paragraph",{"textAlign":49},[577],{"text":578,"type":579}," In need of a friend, VW continues focus on electric vehicles with the launch of BUDD-E concept as Dieselgate cloud fails to dissipate","text",{"type":574,"attrs":581,"content":582},{"textAlign":49},[583],{"text":584,"type":579}," By Simon Rees",{"type":574,"attrs":586,"content":587},{"textAlign":49},[588],{"text":589,"type":579},"The first quarter of 2016 witnessed a concerted push by the Volkswagen (VW) Group to redeem itself following the Dieselgate scandal. This is particularly true of the US market, on which the German automaker has pinned such great strategic hopes.",{"type":574,"attrs":591,"content":592},{"textAlign":49},[593],{"text":594,"type":579},"It chose two flagship events in January to mix panache with penance: the Consumer Electronics Show (CES) in Las Vegas followed by the North American International Auto Show (NAIAS) in Detroit.",{"type":574,"attrs":596,"content":597},{"textAlign":49},[598],{"text":599,"type":579},"Executives also reiterated that the VW Group was working hard to ensure all diesel models with illegal defeat devices would be fixed. The technology had been installed over several years to cheat nitrogen oxides tests.",{"type":574,"attrs":601,"content":602},{"textAlign":49},[603],{"text":604,"type":579},"“We know we deeply disappointed our customers, the responsible government bodies, and the general public here in the US,” VW Group CEO Matthias Müller said during his speech at the NAIAS on January 10.",{"type":574,"attrs":606,"content":607},{"textAlign":49},[608],{"text":609,"type":579},"Unfortunately, he then stumbled into a linguistic thicket during an interview with US National Public Radio.",{"type":574,"attrs":611,"content":612},{"textAlign":49},[613],{"text":614,"type":579},"“We didn’t lie,” he said when asked if Dieselgate related to ethics and, through this, VW Group’s engagement with the US Environmental Protection Agency (EPA). “We didn’t understand the question first. And then we worked since 2014 to solve the problem.” English is not Müller’s first language but the mainstream media focussed on those words “we didn’t lie” for rather obvious reasons. Cue heavy-font headlines and a rapid series of clarifications and explanations in response.",{"type":616,"attrs":617,"content":619},"heading",{"level":618,"textAlign":49},3,[620],{"text":621,"type":579}," Be my Budd-e?",{"type":574,"attrs":623,"content":624},{"textAlign":49},[625],{"text":626,"type":579},"With its US diesel hopes dashed – at least for the time being – the VW Group has responded by pushing electric vehicles (EVs) and hybrids to the fore. Both the CES and NAIAS offered important tasters of this.",{"type":574,"attrs":628,"content":629},{"textAlign":49},[630],{"text":631,"type":579},"The company unveiled the Budd-e EV concept at the CES, clearly building on the Bulli EV concept unveiled in 2011. That vehicle had SUV features and overhauled a Microbus concept from 2001.",{"type":574,"attrs":633,"content":634},{"textAlign":49},[],{"type":574,"attrs":636,"content":637},{"textAlign":49},[638],{"text":639,"type":579},"The Budd-e can therefore trace its DNA back to the Type 2 “microbus” or “camper”, beloved by hippies everywhere in the 1960s. The underlying psychology is to remind consumers of VW’s most trusted heritage.",{"type":574,"attrs":641,"content":642},{"textAlign":49},[643],{"text":644,"type":579},"Still, this is not a mere exercise in nostalgia; the Budd-e will come with modern infotainment systems and gesture controls and it utilises VW’s Modular Drive Kit.",{"type":574,"attrs":646,"content":647},{"textAlign":49},[648],{"text":649,"type":579},"Its lithium-ion batteries are located in the vehicle floor and deliver a top speed of just over 90 mph at an EPAestimated real-world driving range of 233 miles, or 533 km at the New European Driving Cycle.",{"type":574,"attrs":651,"content":652},{"textAlign":49},[653],{"text":654,"type":579},"The vehicle system has a total power output of 235 kW and it will be possible to charge its battery up to 80% capacity in 30 minutes. Those are eye-catching statistics for an EV of the Budd-e’s scale.",{"type":616,"attrs":656,"content":657},{"level":618,"textAlign":49},[658],{"text":659,"type":579}," Tiger Tiguan",{"type":574,"attrs":661,"content":662},{"textAlign":49},[663],{"text":664,"type":579},"The company presented its Tiguan GTE Active concept at NAIAS. The vehicle will come with two electric motors at the axles: a smaller one at the front, a larger one at the rear.",{"type":574,"attrs":666,"content":667},{"textAlign":49},[668],{"text":669,"type":579},"The vehicle can cover 20 miles when in all-electric mode, while the total range stands at 580 miles/933 km when both fuel and electricity are used.",{"type":574,"attrs":671,"content":672},{"textAlign":49},[673],{"text":674,"type":579},"Using the Tiguan as a hybrid platform is a shrewd move as the model has proven popular with the American public. For example, VW sold 2,528 Tiguans in January 2016, up from 1,473 in January 2015 and a 71.6% year-on-year increase.",{"type":574,"attrs":676,"content":677},{"textAlign":49},[678],{"text":679,"type":579},"VW subsidiaries are also finding growing interest and sales traction with their EVs and hybrids. For example, Porsche has the Mission E concept and its Cayenne E hybrid.",{"type":574,"attrs":681,"content":682},{"textAlign":49},[683],{"text":684,"type":579},"On 23 January, Detroit News ran an interview with Porsche North America COO Joe Lawrence who noted the subsidiary had 1,600 hybrids on US roads. “That represents 0.7 % of the total hybrid market in the US, whereas our total sales are 0.3% of market,” he said.",{"type":574,"attrs":686,"content":687},{"textAlign":49},[688],{"text":689,"type":579},"Returning to VW, the sales of its e-Golf were also noteworthy for January, with 328 leaving the forecourts compared with 181 in January 2015, an increase of 81.2%.",{"type":574,"attrs":691,"content":692},{"textAlign":49},[693],{"text":694,"type":579},"The overall numbers for VW’s EVs and hybrids in the USA might not look large when compared with the Jetta sedan – 8,175 units sold in January alone – but they highlight something important: that an increasing number of consumers believe the future is electric or, at the very least, partially electric.",{"type":574,"attrs":696,"content":697},{"textAlign":49},[698],{"text":699,"type":579},"And that will have future effect upstream as a boost for battery producers and those extracting the necessary minerals and metals.",{"type":616,"attrs":701,"content":702},{"level":618,"textAlign":49},[703],{"text":704,"type":579}," Electric dreams",{"type":574,"attrs":706,"content":707},{"textAlign":49},[708],{"text":709,"type":579},"On February 21, Reuters cited a Welt am Sonntag report that VW had been asked by the EPA to produce EVs at its Chattanooga plant and to help with the building of a US-wide EV charging network.",{"type":574,"attrs":711,"content":712},{"textAlign":49},[713],{"text":714,"type":579},"It would be considered a means of making amends for Dieselgate, although no source was given by Welt am Sonntag. It was noted that both VW and the EPA declined to comment. So, while an eyecatching story, its details can only be considered speculative until a full disclosure of the discussions is made between VW and the EPA.",{"type":574,"attrs":716,"content":717},{"textAlign":49},[718],{"text":719,"type":579},"Far more tangible, but less well documented by the mainstream press, was Müller’s speech at VW’s New Year reception in Brussels on January 25.",{"type":574,"attrs":721,"content":722},{"textAlign":49},[723],{"text":724,"type":579},"He told an audience that more must be done by the EU to compete with Silicon Valley – i.e. the best brains in the USA working on EVs and hybrids – or risk Europe being left behind.",{"type":574,"attrs":726,"content":727},{"textAlign":49},[728],{"text":729,"type":579},"The absence of European infrastructure was also underscored.",{"type":574,"attrs":731,"content":732},{"textAlign":49},[733],{"text":734,"type":579},"VW would like to see assistance with building a network of 150 kW rapid-charging stations as a means to facilitate EV uptake.",{"type":574,"attrs":736,"content":737},{"textAlign":49},[738],{"text":739,"type":579},"Müller also reiterated VW Group’s goal of introducing 20 additional models with electric or plug-in hybrid drive trains by 2020.",{"type":574,"attrs":741,"content":742},{"textAlign":49},[743],{"text":744,"type":579},"This directly feeds into VW’s postDieselgate grand strategy.",{"type":574,"attrs":746,"content":747},{"textAlign":49},[748],{"text":749,"type":579},"“We are using the current crisis to fundamentally realign the Group. I strongly feel we now have the chance to build a new and better Volkswagen,” he stressed.",{"type":574,"attrs":751,"content":752},{"textAlign":49},[753],{"text":754,"type":579},"But time is running out; various investigations will start returning their findings into the scandal shortly. That includes the company’s own, which it aims to release in April.",{"type":574,"attrs":756,"content":757},{"textAlign":49},[758],{"text":759,"type":579},"The scandal has already had eyewatering consequences financially and in terms of consumer trust. The question is whether the likes of the Budd-e, Golf-e, Tiguan GTE Active and more besides will be enough to put VW firmly on the road to redemption.","In need of a friend, VW continues focus on electric vehicles with the launch of BUDD-E concept as Dieselgate cloud fails to dissipate",[762],{"slug":562,"name":563,"content":763},{"job_title":565,"image":764,"bio":568,"linkedin":569},{"filename":567},"\u003C!--#storyblok#{\"name\": \"article\", \"space\": \"\", \"uid\": \"0114cf60-acca-4e3e-8ba6-49b46826585c\", \"id\": \"\"}-->","article",[768,771],{"slug":769,"name":770},"batteries","Batteries",{"slug":772,"name":773},"critical-minerals","Critical Minerals","private",{"id":49,"alt":776,"name":776,"focus":776,"title":776,"source":776,"filename":777,"copyright":776,"fieldtype":778,"meta_data":779,"is_external_url":51},"","https://a.storyblok.com/f/287943243085208/5e0e565e3c/bm-screen-shot-2016-07-21-at-135305.png","asset",{"alt":776,"title":776,"source":776,"copyright":776},"Jul 21, 2016","21st July 2016",[],[],1789748882725]