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is behind Europe’s 2025 EV sales surge?","what-is-behind-europes-2025-ev-sales-surge","article/what-is-behind-europes-2025-ev-sales-surge",{"_uid":557,"date":558,"tags":559,"editor":569,"content":579,"excerpt":645,"featured":50,"reporter":646,"_editable":650,"component":651,"seo_title":553,"categories":652,"visibility":656,"author_company":49,"featured_image":657,"seo_description":645,"author_full_name":49,"author_job_title":49,"formattedDate":661,"formattedArticleDate":662},"85373ca3-924e-42d7-9e00-a0a56cdcb50b","2025-06-13 00:00",[560,563,566],{"slug":561,"name":562},"china","China",{"slug":564,"name":565},"europe","Europe",{"slug":567,"name":568},"north-america","North America",[570],{"slug":571,"name":572,"content":573},"didi-bostock","Didi Bostock",{"job_title":574,"image":575,"bio":577,"linkedin":578},"Editor - Energy Transition & Economics",{"filename":576},"https://a.storyblok.com/f/287943243085208/512x512/2c5ca5c1a3/didi-bostock.jpeg","Didi is the Energy Transition & Economics Editor at Benchmark, covering a broad range of markets across the energy transition. His remit spans from downstream sectors such as BESS and EVs, through to midstream such as new technologies and battery production, to upstream critical minerals mining. He also leads on financial analysis across these supply chains, alongside in-depth policy analysis.\n","https://www.linkedin.com/in/didi-bostock-656342198/",{"type":580,"content":581},"doc",[582,589,598,605,610,615,620,625,632,637,642],{"type":583,"attrs":584,"content":585},"paragraph",{"textAlign":49},[586],{"text":587,"type":588},"Europe’s electric vehicle (EV), passenger car and light duty vehicle, sales are up 27% in the first five months of 2025 compared to the same period in 2024. This is a dramatic change from 2024 when sales in the region grew just 0.1% in the first five months of the year according to Rho Motion’s EV and Battery Database. The region’s largest EV market, Germany, has seen a return to growth, with EV sales up 44% YTD, following a 19% decline in 2024. With the majority of countries’ markets growing in Europe, what is driving this growth?","text",{"type":583,"attrs":590,"content":591},{"textAlign":49},[592],{"type":593,"attrs":594},"image",{"id":49,"alt":595,"src":596,"title":49,"source":49,"copyright":49,"meta_data":597},"","https://rhomotion.com/app/uploads/2025/06/image-21.png",{},{"type":599,"attrs":600,"content":602},"heading",{"level":601,"textAlign":49},4,[603],{"text":604,"type":588},"How are the EU’s emissions targets changing the landscape?",{"type":583,"attrs":606,"content":607},{"textAlign":49},[608],{"text":609,"type":588},"A significant factor driving growth is the EU’s step change in emissions targets. From 2025, OEMs must reduce their carbon dioxide tailpipe emissions by an average of 15% over a three-year period (2025-2027) compared to 2021 levels. This has propelled the market as OEMs seek to avoid fines at the end of 2027. Many major OEMs have released new EVs to help reach their emissions targets.",{"type":599,"attrs":611,"content":612},{"level":601,"textAlign":49},[613],{"text":614,"type":588},"What role does model availability play?",{"type":583,"attrs":616,"content":617},{"textAlign":49},[618],{"text":619,"type":588},"An increase in model availability has also played a role in increased EV sales. From Jan-Apr 2025, 374 different EV models were sold in the EU & EFTA & UK region according to Rho Motion’s EV & Battery Database, a 22% increase on the same period last year.",{"type":583,"attrs":621,"content":622},{"textAlign":49},[623],{"text":624,"type":588},"Over 30 of the newly launched models were in the SUV-C and SUV-D categories. These segments have historically offered greater EV model availability than smaller segments, contributing to higher unit sales. In contrast, smaller segments have typically seen limited EV offerings in Europe, leading to lower sales volumes and penetration rates. However, this trend is beginning to shift, since the start of 2025, five new B-segment EV models have been introduced across the EU, EFTA, and UK. This has increased the number of available models by 50%, making the B-segment the fastest-growing in YTD sales among all car and SUV categories in Europe.",{"type":583,"attrs":626,"content":627},{"textAlign":49},[628],{"type":593,"attrs":629},{"id":49,"alt":595,"src":630,"title":49,"source":49,"copyright":49,"meta_data":631},"https://rhomotion.com/app/uploads/2025/06/image-22.png",{},{"type":599,"attrs":633,"content":634},{"level":601,"textAlign":49},[635],{"text":636,"type":588},"How are BEV prices changing?",{"type":583,"attrs":638,"content":639},{"textAlign":49},[640],{"text":641,"type":588},"The new model releases in Europe have largely focused on affordability. According to Rho Motion’s EV & Battery Forecast, BEV prices have dropped -4.1% compared to 2024. This is a contrast to BEV prices remaining relatively flat in 2024. The B segment experienced the greatest price decrease, dropping -14% in Q1 2025 compared to 2024. As BEV prices fall, price parity between BEVs and ICE vehicles moves closer, helping increase the demand for EVs. ",{"type":583,"attrs":643,"content":644},{"textAlign":49},[],"Europe’s electric vehicle (EV), passenger car and light duty vehicle, sales are up 27% in the first five months of 2025 compared to the same period in 2024. This is a dramatic change from 2024 when sales in the region grew just 0.1% in the first five months of the year according to Rho Motion’s […]",[647],{"slug":571,"name":572,"content":648},{"job_title":574,"image":649,"bio":577,"linkedin":578},{"filename":576},"\u003C!--#storyblok#{\"name\": \"article\", \"space\": \"\", \"uid\": \"85373ca3-924e-42d7-9e00-a0a56cdcb50b\", \"id\": \"\"}-->","article",[653],{"slug":654,"name":655},"ev","EV","private",{"id":49,"alt":595,"name":595,"focus":595,"title":595,"source":595,"filename":658,"copyright":595,"fieldtype":659,"meta_data":660,"is_external_url":51},"https://a.storyblok.com/f/287943243085208/ad6f221b9d/bm-adobestock-1048717294.jpeg","asset",{"alt":595,"title":595,"source":595,"copyright":595},"Jun 13, 2025","13th June 2025",[],[],1792756361026]