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is behind Tesla’s falling sales?","what-is-behind-teslas-falling-sales","article/what-is-behind-teslas-falling-sales",{"_uid":557,"date":558,"tags":559,"editor":572,"content":582,"excerpt":689,"featured":50,"reporter":690,"_editable":694,"component":695,"seo_title":553,"categories":696,"visibility":700,"author_company":49,"featured_image":701,"seo_description":689,"author_full_name":49,"author_job_title":49,"formattedDate":705,"formattedArticleDate":706},"1414a697-e823-4494-a011-6f4e593ef619","2025-05-09 00:00",[560,563,566,569],{"slug":561,"name":562},"china","China",{"slug":564,"name":565},"europe","Europe",{"slug":567,"name":568},"tesla","Tesla",{"slug":570,"name":571},"usa","USA",[573],{"slug":574,"name":575,"content":576},"didi-bostock","Didi Bostock",{"job_title":577,"image":578,"bio":580,"linkedin":581},"Editor - Energy Transition & Economics",{"filename":579},"https://a.storyblok.com/f/287943243085208/512x512/2c5ca5c1a3/didi-bostock.jpeg","Didi is the Energy Transition & Economics Editor at Benchmark, covering a broad range of markets across the energy transition. His remit spans from downstream sectors such as BESS and EVs, through to midstream such as new technologies and battery production, to upstream critical minerals mining. He also leads on financial analysis across these supply chains, alongside in-depth policy analysis.\n","https://www.linkedin.com/in/didi-bostock-656342198/",{"type":583,"content":584},"doc",[585,608,615,620,625,634,639,644,655,660,665,672,679,684],{"type":586,"attrs":587,"content":588},"paragraph",{"textAlign":49},[589,592,600,602],{"text":590,"type":591},"Tesla is one of the leading brands in the global EV industry. After years of growth, Tesla’s 2024 results showed a fall in sales compared to 2023 and the company’s Q1 2025 sales indicated a continuation of this downturn. In Q1 2025 global ","text",{"text":593,"type":591,"marks":594},"battery electric vehicle (BEV) sales increased 35%",[595],{"type":596,"attrs":597},"link",{"href":598,"uuid":49,"anchor":49,"target":49,"linktype":599},"https://source.benchmarkminerals.com/article/global-ev-sales-up-29-in-2025-from-previous-year","url",{"text":601,"type":591},", while Tesla’s global sales fell 13% comparatively according to ",{"text":603,"type":591,"marks":604},"Rho Motion’s EV & Battery Database.",[605],{"type":596,"attrs":606},{"href":607,"uuid":49,"anchor":49,"target":49,"linktype":599},"https://rhomotion.com/research/ev-battery-monthly-database/",{"type":609,"attrs":610,"content":612},"heading",{"level":611,"textAlign":49},4,[613],{"text":614,"type":591},"How widespread is Tesla’s negative growth?",{"type":586,"attrs":616,"content":617},{"textAlign":49},[618],{"text":619,"type":591},"China was the only region where Tesla experienced a Q1 increase in sales, rising 2%. Notably, however, BEV sales in the region grew 48%, meaning Tesla’s growth lagged significantly behind market leaders like BYD. In Europe and North America, Tesla’s unit sales fell by 33% and 8%, respectively.",{"type":586,"attrs":621,"content":622},{"textAlign":49},[623],{"text":624,"type":591},"At specific country levels the company did see growth, with its sales increasing over 230% in Mexico, 7% in the UK, 5% in Ireland and 3% in Japan. However, these increases come from comparatively low bases.",{"type":586,"attrs":626,"content":627},{"textAlign":49},[628],{"type":629,"attrs":630},"image",{"id":49,"alt":631,"src":632,"title":49,"source":49,"copyright":49,"meta_data":633},"","https://a.storyblok.com/f/287943243085208/017703896c/bm-image-14-43834ffe86.png",{},{"type":609,"attrs":635,"content":636},{"level":611,"textAlign":49},[637],{"text":638,"type":591},"What role has Musk played?",{"type":586,"attrs":640,"content":641},{"textAlign":49},[642],{"text":643,"type":591},"Tesla’s poor sales performance in the opening months of 2025 has coincided with CEO Elon Musk’s political alignment with divisive political figures and parties, such as the Trump administration and the Alternative for Germany (AfD) party. For many, Musk’s controversial politics has made purchasing a Tesla a political statement they are unwilling to make. Indeed, dissatisfaction towards Musk has spread beyond a downturn in Tesla sales, with Tesla dealerships in the US, Canada, and Europe facing physical attacks.",{"type":586,"attrs":645,"content":646},{"textAlign":49},[647,649],{"text":648,"type":591},"Read: ",{"text":650,"type":591,"marks":651},"Chinese EV brands look to PHEVs to avoid EU tariffs",[652],{"type":596,"attrs":653},{"href":654,"uuid":49,"anchor":49,"target":49,"linktype":599},"https://source.benchmarkminerals.com/article/chinese-ev-brands-look-to-phevs-to-avoid-eu-tariffs",{"type":609,"attrs":656,"content":657},{"level":611,"textAlign":49},[658],{"text":659,"type":591},"Tesla’s 2025 downturn is not all political",{"type":586,"attrs":661,"content":662},{"textAlign":49},[663],{"text":664,"type":591},"Tesla’s sales decline has been more severe for the Model Y than the Model 3. In Q1 2025, global Model Y sales dropped 28%, while Model 3 sales rose 27%. Model Y declined across all major regions, while the Model 3 grew in China and North America by 64% and 62%, respectively. Early 2025 saw a Model Y refresh with the Juniper launch, temporarily halting production. This production halt and running down of old inventory will have contributed to the drop in Model Y sales.",{"type":586,"attrs":666,"content":667},{"textAlign":49},[668],{"type":629,"attrs":669},{"id":49,"alt":631,"src":670,"title":49,"source":49,"copyright":49,"meta_data":671},"https://a.storyblok.com/f/287943243085208/2d281b8cb9/bm-image-15-1024x577.png",{},{"type":586,"attrs":673,"content":674},{"textAlign":49},[675,677],{"text":676,"type":591},"What does Tesla’s future look like?",{"text":678,"type":591},"Tesla had originally planned to produce 20 million EV annually by 2030, but in May 2024 it dropped this target.",{"type":586,"attrs":680,"content":681},{"textAlign":49},[682],{"text":683,"type":591},"Rho Motion EV sales analyst George Whitcombe commented “Tesla’s significant underperformance in 2025 to follow-up a downturn in sales in 2024 reinforces Tesla’s uncertain future as high-volume automotive OEM.”",{"type":586,"attrs":685,"content":686},{"textAlign":49},[687],{"text":688,"type":591},"Instead, the company will look to expand other parts of its business such as energy storage or its humanoid robots.","Tesla is one of the leading brands in the global EV industry. After years of growth, Tesla’s 2024 results showed a fall in sales compared to 2023 and the company’s Q1 2025 sales indicated a continuation of this downturn. In Q1 2025 global battery electric vehicle (BEV) sales increased 35%, while Tesla’s global sales fell […]",[691],{"slug":574,"name":575,"content":692},{"job_title":577,"image":693,"bio":580,"linkedin":581},{"filename":579},"\u003C!--#storyblok#{\"name\": \"article\", \"space\": \"\", \"uid\": \"1414a697-e823-4494-a011-6f4e593ef619\", \"id\": \"\"}-->","article",[697],{"slug":698,"name":699},"ev","EV","private",{"id":49,"alt":631,"name":631,"focus":631,"title":631,"source":631,"filename":702,"copyright":631,"fieldtype":703,"meta_data":704,"is_external_url":51},"https://a.storyblok.com/f/287943243085208/fe2f6d2309/bm-adobestock-447326299-editorial-use-only-scaled.jpeg","asset",{"alt":631,"title":631,"source":631,"copyright":631},"May 09, 2025","9th May 2025",[],[],1792773888115]