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He also acts as a liaison to the press. He has a PhD in electrochemistry from the University of Nottingham.","https://www.linkedin.com/in/birdmatthew/",{"type":580,"content":581},"doc",[582,589,594,603,618,623,628,633,640,645],{"type":583,"attrs":584,"content":585},"paragraph",{"textAlign":49},[586],{"text":587,"type":588},"The UK bucked a wider downturn in electric vehicle (EV) sales across continental Europe in 2024, surpassing Germany to become Europe’s largest EV market for the first time last year. ","text",{"type":583,"attrs":590,"content":591},{"textAlign":49},[592],{"text":593,"type":588},"Automakers offered large discounts on electric models – to the tune of an estimated £4.5 billion – to meet the UK government’s zero emission vehicle (ZEV) mandate, which required 22% of vehicles sales to be ZEVs in 2024. ",{"type":583,"attrs":595,"content":596},{"textAlign":49},[597],{"type":598,"attrs":599},"image",{"id":49,"alt":600,"src":601,"title":49,"source":49,"copyright":49,"meta_data":602},"","https://a.storyblok.com/f/287943243085208/4d4cca8535/bm-uk-ev-sales-2-1331412aab75.png",{},{"type":583,"attrs":604,"content":605},{"textAlign":49},[606,608,616],{"text":607,"type":588},"The ZEV mandate is designed to include some flexibility: ",{"text":609,"type":588,"marks":610},"allowing automakers to trade ZEV credits between themselves",[611],{"type":612,"attrs":613},"link",{"href":614,"uuid":49,"anchor":49,"target":49,"linktype":615},"https://rhomotion.com/news/will-vehicle-manufactures-reach-the-uks-2024-zev-mandate-targets/","url",{"text":617,"type":588},", as well as borrowing from or crediting their sales against their future targets if they exceed or fall short of the mandate.",{"type":583,"attrs":619,"content":620},{"textAlign":49},[621],{"text":622,"type":588},"But the mandate has faced criticism from some automakers and industry bodies like the Society of Motor Manufacturers and Traders (SMMT), that argue that while ZEV rules incentivise supply, demand remains constrained without measures to support EV adoption, such as subsidies, due to high ticket prices. ",{"type":583,"attrs":624,"content":625},{"textAlign":49},[626],{"text":627,"type":588},"Prolonged discounts are unsustainable longer-term and risk damaging the UK’s automotive sector; which already saw several plant closures and layoffs last year amidst challenging headwinds for Europe’s automotive sector. ",{"type":583,"attrs":629,"content":630},{"textAlign":49},[631],{"text":632,"type":588},"Private buyers accounted for just one in ten sales of an electric model in the UK last year, according to reports.",{"type":634,"attrs":635,"content":637},"heading",{"level":636,"textAlign":49},4,[638],{"text":639,"type":588},"UK launches review of ZEV rules",{"type":583,"attrs":641,"content":642},{"textAlign":49},[643],{"text":644,"type":588},"In response to industry calls, the UK government initiated a 2-month consultation period to review the existing ZEV mandate in late December, to assist automakers in meeting the rules regarding the phase-out of internal combustion engines sales by 2030.",{"type":583,"attrs":646,"content":647},{"textAlign":49},[648],{"text":649,"type":588},"The consultation will consider expanding ZEV emission models to include non-plug-in hybrids (HEV) after 2030, as well as an expansion of the credit “borrowing” scheme and extending credit “trading” beyond its existing 2026 deadline.","The UK bucked a wider downturn in electric vehicle (EV) sales across continental Europe in 2024, surpassing Germany to become Europe’s largest EV market for the first time last year. Automakers offered large discounts on electric models – to the tune of an estimated £4.5 billion – to meet the UK government’s zero emission vehicle […]",[652],{"slug":571,"name":572,"content":653},{"job_title":574,"image":654,"bio":577,"linkedin":578},{"filename":576},"\u003C!--#storyblok#{\"name\": \"article\", \"space\": \"\", \"uid\": \"732ecd04-e91e-4119-9c4b-7ddd70b71519\", \"id\": \"\"}-->","article",[658,661],{"slug":659,"name":660},"batteries","Batteries",{"slug":662,"name":663},"ev","EV","private",{"id":49,"alt":600,"name":600,"focus":600,"title":600,"source":600,"filename":666,"copyright":600,"fieldtype":667,"meta_data":668,"is_external_url":51},"https://a.storyblok.com/f/287943243085208/b2e771359c/bm-uk-ev.jpg","asset",{"alt":600,"title":600,"source":600,"copyright":600},"Jan 13, 2025","13th January 2025",[],[],1792773892090]