BYD gains market share abroad whilst losing domestic share

BYD’s share of the Chinese battery and plug-in hybrid electric vehicle (BEV&PHEV) market has fallen from 34% in 2024 to 28% year-to-date in 2025.

By contrast, BYD’s share of the ex-China market has risen from 6% to 8% as the OEM looks to grow its presence in global markets beyond China.

What is driving the fall in BYD’s Chinese market share?

“BYD’s sliding market share in China is a testament to the increasing competition within the Chinese EV market,” George Whitcombe, an EV research analyst at Benchmark, said. “In many ways, BYD was the first established vehicle manufacturer in China to move heavily into the EV space, and now others are looking to catch up.”

The biggest competitor to BYD in China is Geely, which has seen its EV sales almost double year-to-date in China. Geely’s rise in market share in China almost entirely displaces BYD’s lost share.

In which ex-China markets is BYD growing?

BYD is targeting 50% of its sales to come from overseas markets by 2030. So far in 2025, 17% of BYD’s sales have come from these markets, up from 9% in 2024 and 4% in 2023.

In Europe, BYD has the highest market share of any Chinese EV producer, capitalising on Tesla’s falling share. So far in 2025, BYD has a 5% market share in Europe, up from 2% in 2024.

To support its overseas ambitions, BYD has recently started production at new facilities in Thailand, Uzbekistan and Brazil.