Tesla Powerwall priced for impact not profit

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By Simon Moores Perhaps the most surprising part of Tesla Motors’ foray into the home energy storage market was the price. The starting price of $3,000 for a 7kWh Powerwall or $3,500 for a 10kWh design was astonishing low with pre-launch expectation topping $10,000. Benchmark Mineral Intelligence estimates that the 10kWh Powerwall battery alone – […]

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