Will Roberts

Will Roberts

Automotive Research Lead

Will is part of the EV & Battery research team. As Automotive Research Lead, he manages all aspects of the team's view on global vehicle markets. Will leads forecasting for both the total vehicle market globally as well as electrified vehicles and works extensively on electric vehicle and battery market analysis, with a particular focus on the effects of legislation in the North American & European markets and, auto OEM strategy in the transition to EV. In addition, Will is also leading research in EV motors, vehicle platforms and systems. Will graduated from the University of Exeter, with a BSc in Physics and MSc in Mechanical Engineering.

Recent articles by this Author

Life in the FaSTLAne? Stellantis Investor Day 2026

Article | May 22, 2026 | 4 min read

Life in the FaSTLAne? Stellantis Investor Day 2026

Stellantis used its Investor Day on 21st May in Auburn Hills Michigan to unveil FaSTLAne 2030, a €60 billion (~$70 billion) strategic plan that attempts to be all things to all markets. Strategies are now clearly realigned by region with a return to muscle in the US, and a multi-energy product offensive with a distinctive battery electric vehicle (BEV) spin in Europe. “FaSTLAne 2030 is a much-needed reorganisation of a firm that has been itching for a reset since the Tavares era,” said Will Roberts, Benchmark’s automotive research lead. “Creating separate pathways for North America and Europe is a clear win in the near term, where the product roadmaps look well suited for both. However, the diversification may further fragment a group of brands which have not always been pulling in the same direction, especially in the context of longer-term electrification.”

Clear uptick in March BEV sales reported so far as the Iran war impacts petrol prices

Article | Apr 08, 2026 | 4 min read

Clear uptick in March BEV sales reported so far as the Iran war impacts petrol prices

Higher petrol prices and the threat of supply disruption have made consumers think twice about buying new internal combustion engine (ICE) vehicles and instead consider buying a battery electric vehicle (BEV). Early data releases covering battery electric vehicle (BEV) sales around the world for March 2026 show a clear uptick in interest due to the ongoing conflict in the Middle East and the closure of the Strait of Hormuz. Almost every market with released data has so far shown a greater year-on-year increase after the start of the war in Iran (based on March registrations) than before the war began (based on January and February registrations).

Is BYD using LMFP for Blade 2.0 and what would this mean for manganese?

Article | Mar 18, 2026 | 5 min read

Is BYD using LMFP for Blade 2.0 and what would this mean for manganese?

BYD may be using lithium iron manganese phosphate (LMFP) cells for its new Blade 2.0 battery platform, unveiled earlier in March, though it has yet to officially declare which chemistry will be used.  A key advantage of the new platform is support for “flash charging” which BYD claims can charge the battery from 10% to 70% in just five minutes when connected to its new 1,500kW charging system.  BYD’s patent activity related to manganese-doped phosphate systems alongside reported improvements in energy density, and reference to a 3.8V operating voltage all point towards BYD using LMFP in the platform.  If BYD does use LMFP for Blade 2.0, Benchmark calculates that this could increase 2026 battery-grade manganese demand by 7%.

Industrial Accelerator Act adds Made in EU requirements for automakers

Article | Mar 05, 2026 | 5 min read

Industrial Accelerator Act adds Made in EU requirements for automakers

The EU Commission's proposed Industrial Accelerator Act (IAA) introduces new “Made in EU” stipulations for electric vehicles as part of a range of measures aimed at increasing the manufacturing sector’s share of the bloc’s GDP to 20% by 2035, up from 14.3% in 2024. The act was proposed on Wednesday 4 March after delays and renegotiations pushed its publication to the wire. Further negotiations between the Council and the European Parliament are required before the IAA can be adopted and enter into force. The “Made in EU” rules add tough requirements for automakers looking to benefit from incentive schemes, financial support for corporate vehicles, or public procurement, though there are exceptions for the “small cars” segment.