Despite a weak July, Tesla’s European slump looks temporary

Tesla sold just over 6,500 EVs in Europe in July 2026, its lowest monthly level in the region since October 2022. Its sales in the region fell 53% year-on-year, with Germany and the UK, the region’s two largest automotive markets, registering just 367 and 512 Teslas, respectively.  Tesla’s heavy sales decline in July contradicts the strong performance it had in the region across the opening six months of the year, with sales rising 39% compared to the opening six months of 2025. However, following a weak July, its year-to-date growth in the region has dropped to 30%.   "While Tesla’s deliveries in Europe were unusually low in July, it followed a very strong end to Q2 where Tesla will have concentrated its efforts on maximising deliveries before the end of the quarter. Tesla had a strong opening six months of the year in Europe and there as signals that this is expected to persist despite the drop in July," said George Whitcombe, Benchmark's senior EV analyst.