George Whitcombe

George Whitcombe

Analyst - EV

George is an EV Analyst at Rho Motion, working in the EV & Battery research team. He works extensively on global EV sales and production analysis, considering the economic and legislative factors that influence both. He also focuses on the strategy of automotive OEMs in the transition to EVs and feeds that into the team’s view on global vehicle markets. George graduated from the University of Exeter with a First Class Honours degree in Politics, Philosophy and Economics.

Recent articles by this Author

Despite a weak July, Tesla’s European slump looks temporary

Article | Sep 02, 2026 | 3 min read

Despite a weak July, Tesla’s European slump looks temporary

Tesla sold just over 6,500 EVs in Europe in July 2026, its lowest monthly level in the region since October 2022. Its sales in the region fell 53% year-on-year, with Germany and the UK, the region’s two largest automotive markets, registering just 367 and 512 Teslas, respectively.  Tesla’s heavy sales decline in July contradicts the strong performance it had in the region across the opening six months of the year, with sales rising 39% compared to the opening six months of 2025. However, following a weak July, its year-to-date growth in the region has dropped to 30%.   "While Tesla’s deliveries in Europe were unusually low in July, it followed a very strong end to Q2 where Tesla will have concentrated its efforts on maximising deliveries before the end of the quarter. Tesla had a strong opening six months of the year in Europe and there as signals that this is expected to persist despite the drop in July," said George Whitcombe, Benchmark's senior EV analyst.

Uruguay quietly leads EV adoption in South America through effective tax incentives

Article | Aug 21, 2026 | 2 min read

Uruguay quietly leads EV adoption in South America through effective tax incentives

Much of the attention on South & Central America’s transition to electric vehicles (EVs) focuses on Mexico and Brazil owing to their large total vehicle markets and automakers establishing EV production capacity in both.  However, it is Uruguay that has quietly risen to lead EV adoption in the region. It achieved a penetration rate of 40% over the first seven months of the year, surpassing numerous European countries, including France, Germany and the UK.  "Uruguay is a testament to how tax policy can be a really effective tool to create quick change regarding EV adoption in a relatively short period of time under the right market and economic conditions,” said Benchmark EV analyst George Whitcombe. 

Ford and Geely partner on European EV production

Article | Jul 24, 2026 | 3 min read

Ford and Geely partner on European EV production

Geely electric vehicles (EVs) will begin production at Ford’s facility in Valencia, Spain, in 2028. The two automotive brands have formed a Europe-focused joint venture that seeks to revitalise Valencia amid growing cost pressures and competition. The new partnership will manufacture two electric Geely SUVs as well as a new multi-powertrain Ford crossover. While Chinese automakers are increasingly looking towards overseas EV markets for growth against a backdrop of a subdued domestic EV market, the expansion of Geely’s Chinese EV brands into Europe has been much less pronounced than BYD and Chery.

Volkswagen explores restructuring amidst European auto production overcapacity

Article | Jul 15, 2026 | 3 min read

Volkswagen explores restructuring amidst European auto production overcapacity

VW Group plans to halve its model lineup as part of an upcoming restructure where it aims to cut costs by 20% and to keep the group competitive in a shifting automotive industry. Although an initial proposal to close production facilities as part of the restructure was rejected by the board, it has been reported that four facilities in Germany remain under consideration for closure due to high costs. The four sites, all of which produce electric vehicles (EVs), include an Audi site in Neckarsulm, as well as Volkswagen plants in Zwickau, Emden and Hanover.

EU looking to close loophole for Chinese PHEVs

Article | Jun 19, 2026 | 3 min read

EU looking to close loophole for Chinese PHEVs

The European Commission is looking to impose additional countervailing duties on PHEVs made in China, with an anti-subsidy investigation reportedly underway. Chinese BEVs have been subject to countervailing duties since late 2024 at differing levels by firm, prompting several Chinese vehicle manufacturers to turn to PHEVs for sales growth in the region. In 2025, sales of PHEVs made in China increased more than four-fold compared to 2024 in the EU and sales have risen significantly again in 2026, with a threefold increase in the opening four months of the year compared to same period in 2025.

VW Group begins mass production of its small segment EVs

Article | Jun 18, 2026 | 3 min read

VW Group begins mass production of its small segment EVs

VW Group has started series production of its ‘Electric Urban Car Family’ series with the Volkswagen ID.Polo and Cupra Ravel in Martorell, Spain. Assembly of the Skoda Epiq started just days later at the automaker’s facility near Pamplona, Spain, the same site that will also produce the Volkswagen ID.Cross from later this year. While other European vehicle manufacturers have launched several small segment EVs, such as the Renault 5 and Citroen eC3, over the past two years, this is the first time the lineup of the region’s largest automotive group has offered vehicles in this segment since the all-electric Volkswagen UP! was discontinued in 2023.

Almost half of EVs sold in Europe in 2026 contain Europe-made cells

Article | Jun 01, 2026 | 3 min read

Almost half of EVs sold in Europe in 2026 contain Europe-made cells

Battery cells made in Europe met 48% of the battery demand from new passenger car and light duty EVs (PC & LDV EVs) sold in EU & EFTA & UK in the opening four months of 2026. Cells made in China accounted for 47% of battery demand from new PC & LDV EVs sold in the region, while 5% came from other countries in Asia. Benchmark’s EV & Battery Database contains a new column outlining the cell production location for each EV model. This update provides increased granularity on the trade flows for battery cells, tracking where they are produced, assembled within an EV, and where that EV is sold.

BYD joins queue of Chinese OEMs eyeing underutilised European vehicle plants

Article | May 15, 2026 | 3 min read

BYD joins queue of Chinese OEMs eyeing underutilised European vehicle plants

BYD is negotiating with European vehicle manufacturers including Stellantis to utilise their underutilised production facilities in Europe, including in Italy. It follows an agreement between Stellantis and Leapmotor, struck earlier in May, for the latter to utilise Stellantis factories. BYD’s sales of passenger car & light duty EVs (PC & LDV EVs) more than doubled in Europe in the first three months of 2026 compared to the same period in 2025. This growth has been supported by the ramp-up of PHEV deliveries as well as new model launches.

New Canada EV subsidies will support at least 500,000 new sales

Article | May 08, 2026 | 4 min read

New Canada EV subsidies will support at least 500,000 new sales

With the abrupt end of Canada’s initial electric vehicle (EV) subsidy scheme, the iZEV program, in January 2025, as well as the deterioration of its trading relationship with the US throughout that year, EV sales in the country declined 38% compared to 2024. In the opening months of 2026, however, Canada has sought to reinvigorate its EV market. First, it has struck an agreement with China to allow up to 49,000 Chinese-made EVs into the country at a tariff rate below 100% for the first time since 1 October 2024. More recently, it has launched its new EV subsidy scheme, the ‘Electric Vehicle Affordability Program’.

China-made EVs boost in Europe in March amid higher fuel prices

Article | May 01, 2026 | 3 min read

China-made EVs boost in Europe in March amid higher fuel prices

Interest in EVs rose globally in March 2026 amid higher fuel prices due to the ongoing conflict in the Middle East and the closure of the Strait of Hormuz. A significant number of markets around the world experienced greater EV sales growth after the conflict broke out than before. Sales of passenger car and light duty EVs in Europe were up 33% year-on-year in March, having grown just 19% year-on-year in the first two months of the year.   China-made EVs have been a major driver of rising global demand and have benefited the most from the surge, with sales in Europe increasing 78% year-on-year in March, up from 39% growth recorded over the first two months of the year. Translating to a boost in their European EV market share, which rose from 20% in January and February to 24% in March.